Generation Evolutional Fit:Insight II
Leveraging Technology
The Millennial Generation sees
through your antiquated system and is annoyed by it. They want to be a part of modern speed and
capabilities which defined their adolescent reality and have little interest in
preserving systems because “that is the way we have always done it.” Again think recruiting and retention of this
work force. You will not win new
employees or keep existing ones if you promote your 1980s technology by which their
jobs will be more difficult.
Secondly consider the interaction
with the Millennial customer base who interprets value through ease of use. Ease of use is part of the overall customer
experience and can be capitalized on for business development within your
marketing efforts. At the very least
your technology platforms, or lack there-of, should not detract or interfere
with the customer experience; they are only good if they add. Interface navigation to Millennials is as
natural as you being able to drive a friend’s car; it is different than yours
yet same in principal. However, when you
have to start the car from second gear because the clutch won’t allow you to go
into first, your opinion of your friend’s car diminishes. In fact, you are less likely to ask to borrow
it in the future…but that could also be due to the bumper sticker reading “The 70s Were My Heyday!”
Where updating software and
hardware systems can be a costly capital project, start by incorporating free
to inexpensive aps and updates where applicable for in house efficiency. Simple is better than malfunctioning; clean
is better than cluttered on your website; and systems that don’t integrate with
one another are not worth investing. Companies should be up on market capabilities
and what that could add to the bottom line through increased efficiency and competitive
advantage.
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